Blue Unicorn Co. Is a fictional monthly subscription box service that delivers comfort foods, drinks, and late-night snacks right to your doorstep. My goals
when designing this logo were to play into the negative feelings that comfort foods aim to solve, highlight a common time of day their products are consumed, and continue to keep the logo approachable and comforting for consumers. This is an ongoing project with the goal of fully branding this
logo. Featured so far are a sample business card to be printed with gold
embellishment, along with promotional merch that can also be included in the
monthly box.