Logo Identity project for Project H.O.M.E, a nonprofit organization that addresses homelessness and poverty through housing, job opportunities, medical care, and education (H.O.M.E), along with advocacy. This was a project in my Logo Identity course in which we had to create three logos for the company; pictorial, letter form, and abstract. For the end of the term, we finalized each concept with color and typography, and expanded upon one logo with animations and mock-ups. I chose my abstract logo, as I felt it was the most versatile and approachable. Each quadrant of the logo loosely represents a different letter of the acronym in left to right order.

Process

various sketch pages highlighting some of my process for this project.